Euskal enpresarien irudi soziala eta <i>Empresa Vasca</i> telebista programa (ETB2, 1992-2001)>

LARRAÑAGA ZUBIZARRETA, José

Publication year:

2004

Publication place:

Donostia-San Sebastián

ISSN:

1137-4462

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Summary

The purpose of the study is directly related with the image and social acceptance of Basque entrepreneurs. A group of companies with good management practices played the role of being a model over the last decade of the past century, and still play this role, in order to establish a new culture in various companies. Basque administration, through the SPRI and the EITB public media provided a suitable means for a group of advanced entrepreneurs to divulge their new values and innovative spirit. The program titled Empresa Vasca (Basque Corporations) broadcast by ETB2 in 1992-2001 is a perfect means for this purpose.